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PenFed Credit Union Director, Channel Marketing in McLean, Virginia

Overview Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members “do better.” Joining PenFed is more than being an employee; it’s about being a part of the PenFed family. PenFed is hiring a Director, Channel Marketing (Remote) at one of the following locations: Tysons, Virginia; San Antonio, Texas; Philadelphia, Pennsylvania; West Islip, New York, or Astoria, New York. The primary role of this position is to lead B2B and B2B2C marketing for PenFed’s Retail, Correspondent, and Wholesale Home Loans distribution channels. This position will be responsible for overseeing the ideation, development and implementation of marketing campaigns, analytics, and targeting strategies to maximize loan growth, revenue, and channel engagement. This position will lead a team to optimize marketing and channel engagement campaign performance and Return on Investment. In addition, this position will make recommendations to promote revenue growth, brand awareness and member engagement. Responsibilities Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned. Lead a team focused on executing B2B marketing campaigns to build awareness and engage referral sources and clients for the Retail, Correspondent, and Wholesale distribution channels. Implement marketing and demand generation campaigns needed to achieve volume and revenue objectives for all mortgage and home equity products sold through PenFed Home Loans’ B2B channels including: VA mortgages, FHA mortgages, Conforming mortgages, Jumbo mortgages, and HELOCs. Partner with Sales leadership, Marketing Directors, Corporate Marketing, and product teams to optimize campaigns, meet loan volume objectives and maximize ROI. Define and implement communications and lead generation strategies to be deployed by Retail Loan Officers, and the Correspondent and Wholesale Sales Teams. Manage the creation of marketing materials and campaign automation using marketing automation, CRM, and web-based tools. Lead regular sales enablement sessions to maximize the effectiveness of Retail Loan Officers and Sales teams. Define and oversee full prospect lifecycle, including nurturing campaigns, to improve referral source and client engagement. Partner with the Director of Lead Acquisition and Management to support the implementation of behavioral based marketing campaigns, including triggers, lead acquisition, and lead nurturing. Partner with Growth Initiatives, Marketing Ops, Content Marketing, and Channel Marketing teams to execute campaigns and new strategies. Successfully manage and influence Centralized Corporate Marketing partners and external vendors to execute marketing strategies and campaigns on behalf of the Home Loans Marketing Team. Manage periodic and ongoing research initiatives to support, validate and define customer segmentation, competitive positioning, department/category strategies and other business needs. Oversee implementation of marketing automation tools to support channel marketing strategies. Oversee implementation of a web-based platform for retail loan officers and sales team to order communications materials and branded merchandise for local marketing. Plan and implement effective events in support of Retail, Correspondent and Wholesale, Including communications materials, on-site and pre-event promotion, post event follow-up, and metrics reporting. Actively follow industry trends and ensure team is assessing, and strategically acting on, competitive and market changes as they occur. Plan, organize and implement changes to optimize the Return on Investment (ROI) and evaluate the effectiveness of marketing campaigns and initiatives. Lead the creation of innovative creative assets, messaging, and awareness campaigns that effectively engage prospects and increase brand equity in targeted markets. *This role is responsible for ensuring business continuity. * Qualifications Equivalent combination of education and experience is considered. Bachelor's Degree required in Marketing, Communications, Business, Economics, Engineering, Math, Statistics, or Business Analytics. Master’s Degree or MBA preferred. Minimum of eight (8) years’ experience in Marketing, with a minimum of three (3) years in a B2B marketing environment. Minimum of three (3) years’ experience in management, preferably in a financial services environment. Proven track record of implementing successful B2B marketing campaigns and a current knowledge of B2B marketing techniques and tools. Proven track record of improving sales through effective sales enablement. Knowledge of common mortgage technology tools such as Total Expert, Velocify, and Encompass. Prior experience with marketing automation and CRM tools such as Total Expert, Adobe, and Salesforce. Knowledge of content marketing, digital marketing, event marketing, email marketing and other methods used to engage prospects in a B2B marketing environment. Ability to plan, direct and advise others on highly complex and sensitive projects and prepare and present technical reports Strong written and verbal communication skills; high degree of proficiency in synthesizing and communicating data from a variety of disciplines. Strong organizational skills, ability to multi-task, meet deadlines and manage priorities. Knowledge of Microsoft Office products and other graphics or presentation software; familiarity with statistical software desirable. Knowledge and experience within the financial services industry, preferably with an emphasis on mortgage or real estate. Supervisory Responsibility This position will supervise employees. Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds. * Travel Ability to travel to various worksites, industry events, and be on-call is required. Special Message Regarding COVID 19 PenFed is continuing to hire and train exceptional individuals to help us serve our 2 million members both here and around the world. In light of the current situation with novel coronavirus (COVID-19), we have modified our hiring, onboarding, training, and deployment protocols in order to comply with current local and state guidance around social distancing. About Us Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2 million members and over $26 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico and Okinawa. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment Opportunity PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 240-224-4256. #LI-187892656_AS1