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PenFed Credit Union Manager, Real Estate Sales and Agent Development in Flower Mound, Texas


Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members “do better.” Joining PenFed is more than being an employee; it’s about being a part of the PenFed family.

Berkshire Hathaway HomeServices PenFed Realty (PenFed Realty), a wholly owned subsidiary of PenFed Credit Union (PenFed), is hiring a Manager, Real Estate Sales and Agent Development. The Primary purpose of this position is to manage the sales program for our Texas Real Estate division. This include, but is not limited, to the Lead Generation, Conversion and Management systems; the Berkshire Hathaway Home Services PenFed Realty Texas Relocation program; Sales Agent Management including agent development, recruiting, training, and performance. Other duties will include optimizing lead and ad source conversion, performing all lead and agent follow up along with lead incubation tasks utilizing a variety of web-based tools in conjunction with digital and print media (e-mail and drip info campaigns as well as direct mail and phone technological activities and solutions).


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.

  • Provide oversight and training to independent contractor real estate agents areas of residential brokerage including sales and marketing, business development, finance, agency, listings, contracts, ethics and governmental regulations

  • Recruit new agents, develop growth programs, train and retain independent contractor real estate agents to affiliate with PenFed Realty Texas.

  • Hold individual bi-monthly lead accountability reviews with each agent and coach them for successful management and conversion of leads while providing action plans to improve performance.

  • Lead daily Sales Huddles with the branches team of agents, providing guidance and accountability.

  • Create and manage the agent-training schedule and hold agents accountable.

  • Create and maintains CRM lead communication campaigns (drip campaigns, text messages, phone scripts, email responses) are followed up with and tracked.

  • Manage cultivation of Internet leads from acquisition to conversion.

  • Create and actively audit ad sources in the CRM ensuring all leads are routed properly and all resources are fully utilized and optimized to ensure peak performance.

  • Consistently identify, create and manage ways to nurture and follow-up with viable lead to convert into scheduled appointments.

  • Create, test and implement scripts, texts, emails, and drip campaigns to continually improve lead responses ultimately resulting in lead conversion.

  • Review the Lead Media Summary each month, provide monthly action plan to increase conversion and identify opportunities to work with agents to improve low performing ad sources.

  • Provide monthly feedback and lead reporting to the Marketing Department regarding lead source performance.

  • Aid independent contractor real estate agents in obtaining client listings and contracts and assist in transaction management and conflict resolution.

  • Assist Branch Manager to ensure the efficiency and cost effectiveness of the branch operations by implementing the necessary systems, programs, policies and procedures.

  • Develop business goals and strategies necessary to meet division objectives.

  • Assist Branch Manager to create value propositions for PFR, work with PenFed marketing staff to design & Implement effective marketing & business development strategies.

  • Monitory lead ad source performance and identify opportunities to increase conversion.

  • Review competitive market practices and makes recommendations concerning adjustments to programs in related areas.


Equivalent combination of education and experience is considered.

  • Bachelor’s Degree in a related field.

  • Minimum of five (5) years’ experience in a Real Estate training and development function.

Supervisory Responsibility

  • This position may directly supervise employees.

Licenses and Certifications

  • Licensure as Real Estate Broker with the appropriate Real Estate Board. Membership in the following:

  • State Association of Realtors

  • Local Association of Realtors

  • National Association of Realtors

Work EnvironmentWhile performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.

Travel Limited travel to various worksites is required.

Special Message Regarding COVID 19

PenFed is continuing to hire and train exceptional individuals to help us serve our 2 million members both here and around the world. In light of the current situation with COVID-19, we have modified our hiring, onboarding, training, and deployment protocols in order to comply with applicable current local and state guidance.